Liberate the World From Traditional Communication Systems!
Founded in 2004, Bicom Systems has grown into a global communications company with team members and customers around the world. We create reliable, easy-to-use tools that help businesses stay connected - through calling, messaging, and modern collaboration solutions. Our products are used in thousands of workplaces every day, supporting millions of people as they communicate and work together. What sets us apart is the strong partnerships we build and the supportive global ecosystem behind everything we do.
At Bicom Systems, we believe results come from teams that take ownership, act with trust, and are accountable for their work. We invest in professional growth, encourage thoughtful decision-making, and support a healthy work-life balance.
We’re looking for someone to bridge the gap between technical precision and marketing success. If you're ready to own our tracking ecosystem and lead our web strategy, we want to help you take the next step in your career!
Your day looks like this:
- You will own the website tracking ecosystem, including implementation and maintenance of Google Tag Manager (GTM) and Google Analytics 4 (GA4);
- Be responsible for end-to-end conversion tracking setup, including standard events, enhanced conversions, and cross-platform tracking;
- Implement and maintain campaign attribution models and ensure accurate performance tracking across all digital marketing channels;
- Conduct cross-channel tracking validation to ensure data consistency and reliability across platforms (Google Ads, LinkedIn, CRM, etc.);
- Manage the marketing analytics infrastructure, ensuring accurate data collection, processing, and integration with CRM systems;
- Work closely with the Demand Generation Lead and Campaign Specialist to ensure campaigns are properly tracked and performance data is actionable;
- Support marketing reporting by ensuring clean, reliable data flow between marketing platforms and internal systems;
- Act as the primary owner of the website, including ongoing optimisation and digital experience improvements;
- Lead the website rebuild roadmap, coordinating across design, development, and content teams;
- Owns the CMS and ensures the website is continuously optimized post-launch;
- Collaborate with the SEO, Content & Web Lead on site structure, SEO performance, and content implementation;
- Work closely with developers on technical implementation and performance improvements;
- Owns Conversion Rate Optimization (CRO) efforts, including:
- A/B testing;
- User behaviour analysis;
- Continuous iteration to improve conversion performance.
Requirements:
- Minimum of 3 years of hands on experience in web analytics, marketing analytics, or a similar digital marketing role;
- Demonstrable expertise with Google Tag Manager and Google Analytics 4, including custom event tracking, data layers, and attribution configuration;
- Proven experience setting up and managing conversion tracking across platforms such as Google Ads, LinkedIn Ads, and Meta;
- Solid understanding of CRM integrations and marketing data pipelines, with experience connecting platforms such as HubSpot or Salesforce to analytics systems;
- Experience owning or significantly contributing to a website rebuild or migration project;
- Proficiency with CMS platforms and a working knowledge of HTML, CSS, and JavaScript sufficient to collaborate effectively with developers;
- Familiarity with CRO methodologies, A/B testing tools, and user behavior platforms such as Hotjar or Microsoft Clarity;
- Experience with SEO fundamentals and an understanding of how technical and content decisions impact search performance;
- Exposure to B2B marketing environments is a strong advantage; experience in the technology or SaaS sector is preferred.
Number of positions: 1.
Location: Bosnia and Herzegovina (Sarajevo & Tuzla offices).
Find out more about us on Facebook, LinkedIn and www.bicomsystems.com/careers. We look forward to hearing from you!
